This week the International Council for Societies of Industrial Design (Icsid) launched the World Design Capital 2014 competition and Cape Town formally registered the intention to bid. Here, Kenyan-born and educated Mugendi M’Rithaa, a professor of Industrial Design at the Cape Peninsula University of Technology (CPUT) and Adrienne Viljoen, Manager of the Design Institute at the South African Bureau of Design (SABS) in Pretoria speak about why Cape Town’s bid for World Design Capital is important for …