Nomanini’s model recognises that Africa presents a worthwhile opportunity for a service provider that can facilitate widespread, low cost distribution for customers at the Base Of the Pyramid (BOP). Nomanini’s CEO, Vahid Monadjem, who hails from Swaziland, explains why he chose to pilot the Lula in partnership with taxi drivers in Soweto. “Historical lack of service provision to the masses has resulted in a largely unregulated, but essential, informal economy for the provision of …
When Japanese brands like Toyota launched their vehicles in the South African market in the 1960s South Africans were skeptical about the new ‘Jap-Crap’ on the roads. But through a clever brand strategy Toyota ensured that, before long, the brand was associated with reliability. If you grew up in South Africa you would remember the ‘Everything keeps going right’ pay-off line ending off numerous television advertisements over the years. But, how did this happen? Toyota knew that it wanted to be the biggest …